I SEE YOU: A special employer branding campaign for WESTENERGIE
What do you appreciate about each other? What makes each of us special? And why do you get up in the morning? These are the questions we asked some of the over 5.000 employees at Westenergie (E.ON) for a large-scale employer branding campaign. We were responsible for the campaign’s creative concept (based on the EVP created by DEBA) and video and photo production for recruiting on the career site, job advertisements, and at trade fairs as well as internal employee activation through live and virtual Lego® Serious Play® Sessions.
Client: Westenergie / Westnetz (E.ON)
EVP Strategy: DEBA
Key Account: Larissa Horn / DEBA
Concept, Creative Direction & Production: AWAKE
Film Director: Birgit Amelung
Art Director Photo: Katharina Konrad / Jungrad.Design
Photographer: Sebastian Zell
Producer: Elisa Schäfer
DoP: Samuel Kumanan
Editor: Sergiu Jurca
Runner: Inken Tolsdorf
Styling: Ulrike Holtschlag
Hair & Makeup: Eva-Maria Pilartz, Silvana Martin
Sparking innovation
at ZALANDO
We built a purpose festival and an innovation lab for Europe’s biggest online fashion retailer, ZALANDO, in collaboration with the leading global innovation agency, IDEO. We brought together leaders and their teams to define purposes and cultural values via several platforms to experience and interact.
Exploring working worlds at SOS-Kinderdorf
Working for SOS-Kinderdorf means experiencing both lightness and heaviness at once. One thing is always in the foreground: humanity. We have been creating employer branding campaign recruiting films for SOS-Kinderdorf since 2022 and have produced over 100 film and photo assets in total, accompanying people in their everyday work. Our films showcase SOS-Kinderdorf in a new light as an attractive employer and massively increased engagement on their career page.
Client: SOS-Kinderdorf
EVP Strategy: DEBA
Key Account: Larissa Horn / DEBA
Concept, Creative Direction & Production: AWAKE
Film Director: Birgit Amelung
Producer: Elisa Schäfer
DoP: Pit Holleber
Editor: Christoph Schuler / Sergiu Jurca
Moving like a maniac
at VANDERLANDE
We reinterpreted mental agility with an employer branding campaign, “moves like Jagger”, activating the internal culture in a newfound way for Vanderlande, a global market leader for logistics with over 9.000 Employees worldwide. Employees shared their WOW moments and showed us their MANIAC MOVE. Deliverables included an internal and external activation campaign, recruiting film, and video portraits for a career site and social media.
Client: Vanderlande
EVP Strategy: DEBA
Concept & Production: AWAKE, Jungrad.Design
Film Director: Birgit Amelung
Art Director: Katharina Konrad
Producer: Josephine Gabert
Photographer: Tobias Faisst
DoP & Editor: Tamino Zuch, Damian Pociapowicz
Movement Director: Hollie Dorman
Stylist: Natalia Witschke via Nina Klein
Hair & Makeup: Kerstin Huesges via Nina Klein
Portraying #womenofsubstance
for ESCADA
We traveled the world to feature four outstanding women in their cities for Escada’s global campaign: Meet Entrepreneur Babba Canales, Dancer Renée Stewart, Actress & Top Model Sasha Luss and Julia Stoschek, Art Collector. Overall, we developed and produced more than 100 content pieces for POS, Web, Social Media, Exhibitions, and License Partners.
Client: Escada
Concept, Strategic Consulting, Creative DirectionFilm Production: AWAKE
Film Director: Birgit Amelung
DoP & Editor: Tamino Zuch
1st AC: Damian Pociapowicz
Producer: Lukas Kreutz
Styling: Annette D.
Hair & MakeUp: Several
Talents: Sasha Luss, Renee Stewart, Babba Canales, Julia Stoschek
Defining PLANTURA’s brand essence
We developed a 2-day brand strategy workshop using our AWAKE FLOW FACTOR for the sustainable garden start-up Plantura. Based on numerous surveys with various stakeholders, we defined the values, honed in on the brand’s WHY, created personas, and sharpened their positioning by combining the Lego Serious Play method, integral organizational development, and brand strategy. This deep dive into their essence shed a light on all the other qualities of PLANTURA which make up a 'love brand' potential. Happy us, happy clients: “With a positive attitude, clarity, and a lot of commitment, AWAKE accompanied us on the path of brand development and sharpened our brand focus once again.” (Melissa Raupach, CEO Plantura)
Building a way to better business with LEGO®-SERIOUS-PLAY®
Before we explore brand identity and the creative process, we like to begin with an interactive workshop method designed to enhance innovation and business performance. LEGO®-SERIOUS-PLAY® leads to more participation, engagement, commitment, greater insights, and, ultimately faster solutions. We’ve successfully worked with this method for numerous clients including DEBA, H&M, Plantura, Ultra OOH and Westenergie (E.ON). Are you ready to play?
Creating the FERRO CANTEEN for BOCCI
With the Ferro Canteen, an extraordinary in-house gastronomy, we built a new food hotspot at the former industrial complex “Wilhelmhallen” for Bocci and K60 in cooperation with Designer Frederik Fialin. Additionally, Bocci equipped the whole space with their stunning lighting
Forming the foundations of LEVY HEALTH
We helped the femtech startup, LEVY HEALTH, with their overall branding, strategy, and design. Kicking off with a brand sprint workshop, we helped LEVY define their essence, including milestones, vision, mission, values, and target groups. From that foundation, we developed the concept of Human Data and created a holistic brand identity, including the brand logo, color scheme, imagery, tone of voice, and website.
Creating an interactive experience with Asics X Zalando
What kind of runner are you and how do you like your shoes? We partnered with Zalando & Asics to create an interactive shoefinder which helps you find your perfect pair. Let us guide you through your digital video shopping journey together with Head running coach at Asics, Erin Bailey.
Client: Asics / Zalando
Agency & Production: Zalando Creative Lab
Art Direction: Katharina Konrad / Jungrad.Design
Creative Consultant, Film Director: Birgit Amelung / AWAKE
DoP: Sebastian Vellrath
Talent: Erin Bailey
On the Go with Jake*s
We developed a new campaign strategy and creative concept for Peek & Cloppenburgs house label, Jake*s Collection. The goal was to make the brand more contemporary and cool, addressing the modern woman On the Go. For two seasons we shot in Berlin, Amsterdam, and Lisbon and created campaign visuals and video content for magazine ads, e-commerce, POS, OOH, and social media.
Client: Peek & Cloppenburg
Concept, Creative Director: Birgit Amelung / AWAKE
Photographer Berlin: Sevda Albers
Production Berlin: Wolkn Productions
Photographer Lisbon: Sophie van der Perre
Production Lisbon: Made in Berlin
Styling: Nicole Schneider
Hair & Makeup: Benjamin Becher
Exploring augmented reality with Marni
We created and built a MARNI collection showcase space in cooperation with untitled project by reconstructing promo film scenes for Bread&Butter Berlin. Under the roof of Arena Club in Berlin, Zalando, and Marni commissioned an interactive spatial experience including augmented reality.